Coming up with a strong presentation title
Choose a boring title—or don’t choose one at all—and you miss an opportunity to pique your attendees’ interest. Use a catchy title and you make people want to hear what you have to say. Craft your title around these elements:
- Results or action. Include a strong action word, or verb, in your title. Example: Decrease production expenses in 2Q.
- Benefits. Answer for your listeners one question: “What’s in it for me?” Example: Eliminate data entry for accounting staff.
- Drama. Refer to some element of mystery or controversy, but don’t go overboard and risk seeming melodramatic. Example: Change the way we connect with customers forever.
- Fun. Signal to your audience that yours will be an enjoyable presentation. Include an element of fun. Example: 101 ways to annoy the competition.
- Humor. Can you work in a reference to a well-known title or phrase? Can you use words that have a humorous double meaning? Example: Make our competitors green with envy (to reference a new green initiative that will also increase profits).
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